Camera-Tracking Grocery Stores : trigo

Trigo, the Israel-based retail startup, is opening its first contactless store in Western Europe by the end of 2020. Trigo’s approach to contactless retail lends itself perfectly to the needs of consumers during the COVID-19 pandemic, as many are interested in in-store shopping experiences, while limiting contact with others.

Trigo’s technology utilizes a network of cameras throughout the store that can track a shoppers movements in real-time. This enables the system to recognize what is in a shoppers’ hand, even when a barcode isn’t visible. The computers are connected to a mobile app, which processes the payment as they leave the store. While the technology already exists in some grocery stores, Trigo’s own storefront serves as a new move for the brand.

Image Credit: Nir Ben Zvi